Friday, June 5

All events are located at the South Padre Island Convention Centre unless noted otherwise.

8:00 a.m.-5:00 p.m.                

8:30 a.m.-3:00 p.m.                
Guest and Youth Event (ticketed event)
Take a trip to Brownsville Mitte Cultural District where you will have the choice of a guided tour on the Belden Trail (historic downtown) or a behind the scenes experience at the Gladys Porter Zoo and Brownsville Children’s Museum/Costumes of the Americas Museum. Buses will begin loading at the South Padre Island Convention Centre at 8:00 a.m. Children 10 years of age and younger must be accompanied by an adult. Lunch included.

9:00-10:30 a.m.                      
Welcome and Opening General Session
Welcome: Kenneth Williams, City Manager, City of Buda; Patrick McNulty, Mayor; and Randy Smith, City Manager, City of South Padre Island

Trucks PicIdentity Shift: Making Success Second Nature
Learn the four segments of yourself that you must get clarity on and master in order to succeed in life. This requires shifting your identity to change or accomplish something different.

Addresses ICMA practice groups 5 (Personal Resiliency and Development) and 6 (Strategic Leadership)

Speaker:  Anthony Trucks, Motivational Speaker and Retired NFL Player

10:30–10:45 a.m.                    
Refreshment Break

Concurrent Sessions

10:45 a.m.-Noon

Amending Outdated Charters and Codes
When was your charter last amended? Learn how to effectively amend your charter, which requires voter approval. This session will look at strategies to get public buy-in early in order to make your charter review and election more effective, and your charter more reflective of your community’s goals.      

Addresses ICMA practice groups 2 (Community Engagement); 7 (Strategic Planning); and 8 (Policy Facilitation and Implementation)

Speakers: Roy Rodriguez P.E., City Manager; and Michelle Rivera, Assistant City Manager, City of McAllen      

The Disruption of Municipal Crisis Communication
This session will examine the current state of crisis communications facing cities including how to identify these "new disruptors." We will show you how to develop and implement policies and procedures to protect the public’s right-to-know while at the same time prevent intimidation, litigation and threats to public officials and employees. We will also explore how cities can harness the power of social media in a crisis. Yes, it does work both ways!

Addresses ICMA practice groups 2 (Community Engagement); 7 (Strategic Planning); 9 (Community and Resident Service); and 14 (Communication and Information Sharing)

Speaker: Shane Sumrow, Senior Vice President, The Margulies Communications Group      

Leaving the Cuckoo’s Nest:  Managing for a Mentally Healthy Organization
To manage mental health in an organization, a manager needs a realistic picture of the prevalence and costs of mental illness in the workplace. This session will discuss the severities of mental illness, work environments, physical health, stress, symptoms, training, and policies.

Addresses ICMA practice groups 3 (Equity and Inclusion); 4 (Staff Effectiveness); 5 (Personal Resiliency and Development); 6 (Strategic Leadership); 7 (Strategic Planning); 12 (Financial Planning and Budgeting); and 14 (Communication and Information Sharing)

Speaker:  Joseph LaBeau, Retired City Manager, Licensed Professional Counselor, and Mental Health Consultant

10:45 a.m.-4:45 p.m.              
Individual financial planning provided by International City/County Management Association-Retirement Corporation (ICMA-RC) and Texas Municipal Retirement System (TMRS)

12:15-1:45 p.m.                      
Awards Luncheon (ticketed event)

Concurrent Sessions 

2:00-3:15 p.m.

Alliances Across Texas: Positioning TCMA for the Future
Gain insight and receive updates on TCMA initiatives that are fostering a more diverse and inclusive organization by building member alliances. This session includes interactive conversations to collaborate on the development and implementation of sustainable strategies that foster and sustain equity, today and in the future.

Addresses ICMA practice groups 3 (Equity and Inclusion) and 7 (Strategic Planning)

Speakers: Noel Bernal, City Manager, City of Brownsville and TCMA Equity Task Force Chair; and Debbie Maynor, Founder, HR & Management Solution and TCMA Equity Task Force Vice Chair

New City Manager Roundtable
Three city managers will share their experience, insight, and stories about common challenges that new city managers and administrators face. This includes managing relationships with elected officials, development of leadership values, and the support needed to succeed in their role.

Addresses ICMA practice groups 1 (Personal and Professional Integrity); 4 (Staff Effectiveness); 5 (Personal Resiliency and Development); and 6 (Strategic Leadership)

Speakers: Brynn Myers, City Manager, City of Temple; Cori Reaume, City Manager, City of Justin; and Courtney Sladek, City Manager, City of El Campo

Politics and Advocacy
Learn how to advocate for your city without violating the TCMA Code of Ethics relating to political activity.

Addresses ICMA practice groups 1 (Personal and Professional Integrity) and 8 (Policy Facilitation and Implementation)

Speaker: Bennett Sandlin, Executive Director, Texas Municipal League                                                         

3:15-3:30 p.m.                        
Refreshment Break

Concurrent Sessions 

3:30-5:00 p.m.

Cyber Security: The Threat Is Real
As technology progresses, more information has been moving to the digital world and cyberattacks have become increasingly common and costly to cities. This session will consider the best practices to prevent a cyberattack and options when your city has become a victim.

Addresses ICMA practice groups 6 (Strategic Leadership); 7 (Strategic Planning); 11 (Technological Literacy); and
14 (Communication and Information Sharing)

Speaker: Robert Acosta, Information Technology Director, City of McAllen                                       

Festivals and Special Events: Vital Tourism and Quality of Life Resources
Festivals and special events are crucial tourism development and quality of life resources for cities. Tourism can play a vital role in stimulating a local economy, and leaders must realize how this can improve the quality of life for residents. Learn how signature special events and festivals can make communities a tourist destination.

Addresses ICMA practice groups 2 (Community Engagement); 7 (Strategic Planning); 9 (Community and Resident Service); and 12 (Financial Management and Budgeting)

Speakers: Joe Vera, Assistant City Manager, City of McAllen and Kay Wolf, President and CEO, Texas Festivals and Events Association     

Organizational Culture: Is it Time to Adjust Your Lens?
A strong organizational culture is essential for the effective and efficient delivery of services, but it should also reflect the values of the community and the vision of the manager. Hear how some cities have adjusted their lens on what was once a corporate buzzword but is now a moral imperative.

Addresses ICMA practice groups 4 (Staff Effectiveness); 13 (Human Resources Management and Workforce Engagement); and 14 (Communication and Information Sharing)

Speakers: Brenda Eivens, City Manager, City of Cedar Park; Matt Mueller, Town Manager, Town of Little Elm; and Shelli Siemer, Deputy City Manager, City of Plano

6:30-9:30 p.m.                        
Social Event (ticketed event)
Shrimp Haus and Waterpark at Isla Blanca Park, located at 33261 State Park Road, 100.
Join your colleagues and friends for dinner including a surf show at the Boogie Bahn. Also watch the final college bowl teams face off in a championship volleyball game.